Look, the company behind the KEO Pedals was founded in 1951 by Jean Beyl in the small town of Nevers, France. Jean got his start in skiing, where he invented…
Product Launch
48 Articles
Product and Gear Launch news
Ayush Kundu
7 Min Read
WPL, full form Whistler Performace Lubricants is a bicycle maintenance goods company, which primarily makes lubricants and degreasers for all bicycle maintenance needs. Founded in Whistler, British Columbia, Canada, by…
Ayush Kundu
4 Min Read
It’s interesting to note that AbsoluteBlack is the largest manufacturers of Oval Chainrings in the world, all manufactured at their production and dispatch facility in Poland (EU) from German aluminum,…
Ayush Kundu
6 Min Read
We’ve been following the extensive development of the JetBlack VOLT and we’re stoked to finally have them on hand for riders in India. The VOLT is an electromagnetic indoor cycling…
Ayush Kundu
6 Min Read
The Suito is Elite’s new mid-range, competitively priced, direct-drive, interactive trainer designed to take your indoor training to the next level. Powerful, solid, and quiet, Suito offers an easy, realistic,…
Ayush Kundu
6 Min Read
SARIS, erstwhile known as CycleOps, is a bike trainer manufacturer based in Madison, Wisconsin in the United States. They are a brand started by cyclists for cyclists and cater to…
Ayush Kundu
2 Min Read
For bike owners the world over, finding the best way to store one’s bike at home or at work has often been challenging. Most cyclists will be forced to park…
Ayush Kundu
4 Min Read
For cyclists today, staying on top of one’s nutrition and physical wellbeing is one of the hardest things to maintain. To keep your body performing at its best, a regular…
Ayush Kundu
3 Min Read
2XU (pronounced “Two Times You”), an Australian company, was launched when former professional triathlete Jamie Hunt turned his passion for sport into an obsession with performance fabrics. Starting out as a…
Ayush Kundu
5 Min Read
BEARACKS, erstwhile BnB Racks is an adventure sports good manufacturing company based out of Taipei, Taiwan. The company manufactures accessories for a wide variety of adventure sports ranging from cycling…