A big blackboard, a handful of colorful chalk, a mischievous mind and a lazy Saturday afternoon got Harsha Maiya to scribble the awesome phrase “Cycling makes you sexier” on the wall.
We loved it and it stuck for ages as an element at BOTS.
We have it at the bottom of our website and we even pasted it on a super-official presentation to the big boys at Specialized when we were pitching how awesome we were as a cycling company.
Profound stuff – Great job Harsha, definitely not anonymous!!