BOTS is Yellow

Rohan Kini BOTS News Comments

 

We were predominantly black and white from our inception. We wanted the focus to be the main actors at BumsOnTheSaddles – our beautiful bicycles which come in fantastic colors!

The website, the stores – everything were a shade of black and white.

And then we decided that a color was important! Dug around a bit, found a few colors and also found out that colors send out massive subliminal messages.

Settled with the Yellow for multiple reasons stated above :)

BOTS is yellow!

Other colors that we liked were – Red, Pink, Black, White and Yellow.