We were predominantly black and white from our inception. We wanted the focus to be the main actors at BumsOnTheSaddles – our beautiful bicycles which come in fantastic colors!
The website, the stores – everything were a shade of black and white.
And then we decided that a color was important! Dug around a bit, found a few colors and also found out that colors send out massive subliminal messages.
Settled with the Yellow for multiple reasons stated above :)
BOTS is yellow!
Other colors that we liked were – Red, Pink, Black, White and Yellow.