We were predominantly black and white from our inception. We wanted the focus to be the main actors at BumsOnTheSaddles – our beautiful bicycles which come in fantastic colors!

The website, the stores – everything were a shade of black and white.

And then we decided that a color was important! Dug around a bit, found a few colors and also found out that colors send out massive subliminal messages.

Settled with the Yellow for multiple reasons stated above :)

BOTS is yellow!

Other colors that we liked were – Red, Pink, Black, White and Yellow.

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About the Author

Rohan Kini

WHAT I LOVE ABOUT CYCLING I love riding my bike. Whether it's a simple commute, a high-intensity road race, a jaw-grinding brevet, fixie rides thru packed Indian city or a kick-ass technical single track – I love it all. Apart from riding bicycles, I love being all geeky and know everything there is to know about bicycles, technology, bike fit, and service. I started BUMSONTHESADDLE to share this passion for cycling. DISCIPLINE: Partial towards MOUNTAIN BIKING but love it all CURRENT BIKE(S): Specialized Rockhopper, Specialized Tarmac, Pure Cycles Original DREAM BIKE: S-Works Epic HT & S-Work Roubaix OTHER PASSIONS: Technology, Photography, Baking, Travel, and Reading

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