Fortune India - bumsonthesaddle in the news

A great writeup on the BumsOnTheSaddle journey in the July edition of Fortune India.

BOTS was setup in 2006 and its been an awesome journey. Being interviewed for the article reminded us of the deep history we have, our values and the fact that we have a kickass team doing great work in the right direction.

The article talks about entrepreneurship, the cycling space and others in the space who are breaking ground.

We dedicate this article to all our bikers and fans – you give us direction and a goal to wake up to everyday and work in an awesome organization called BumsOnTheSaddle.

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About the Author

Rohan Kini

WHAT I LOVE ABOUT CYCLING I love riding my bike. Whether it's a simple commute, a high-intensity road race, a jaw-grinding brevet, fixie rides thru packed Indian city or a kick-ass technical single track – I love it all. Apart from riding bicycles, I love being all geeky and know everything there is to know about bicycles, technology, bike fit, and service. I started BUMSONTHESADDLE to share this passion for cycling. DISCIPLINE: Partial towards MOUNTAIN BIKING but love it all CURRENT BIKE(S): Specialized Rockhopper, Specialized Tarmac, Pure Cycles Original DREAM BIKE: S-Works Epic HT & S-Work Roubaix OTHER PASSIONS: Technology, Photography, Baking, Travel, and Reading

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